How did you come to be Marketing Coordinator at Laurence Simons?
My first job in London was at another organisation within the world of legal search and recruitment. I was there for 3 years and my role was a very flexible admin-based one, where I was involved in all aspects of the business and got lots of experience. I had always known I wanted to work towards combining my creative side with my analytical interest in how businesses grow, how their consumers interact with them and how to nurture that relationship, by moving into a business development (BD)/marketing career. I had various BD roles at professional services and private practice law firms before finding the job at Laurence Simons (LS). I was looking for somewhere where I could really impact and grow professionally, and LS seemed the right fit for me – I truly believe that when you know, you know!
What does your role encompass?
I act as the coordinator between LS and our marketing agency, Aurora. I take plans and ideas from LS and delegate where we need support and what can be done internally, helping to keep to timeframes and ensuring both sides have what they need to drive marketing projects forward. My role covers a whole spectrum of marketing and BD activities as we always have lots going on – social media, events, webinars, newsletters, marketing materials, articles, podcasts, and much more.
What projects are you currently working on?
This year is Laurence Simons’ 35th anniversary so we have lots going on throughout the year to recognise that – much of our content has been looking back at the last 35 years of the industry which has been really interesting. We’ve also been busy recording lots of episodes for our podcast, Summing Up, over the summer which will be coming out over the coming months, along with some exciting research and articles from the team.
Who do you work most closely with?
I work very closely with Clare Beresford, CEO, as I report directly to her which has been a great learning experience. I also get to work with a lot of the team as we regularly have projects involving input from different team members, which is great as everyone is so incredibly knowledgeable and passionate about their field and the market.
What do you enjoy about your work?
It’s a cliché but I love how varied it is. I love collaborating with different people working on a variety of projects, bringing different ideas and creativity. I like to problem solve so enjoy taking people’s wants and ideas and putting them into motion. The best bit for me is always seeing how people react to projects we’ve worked on then put out. The analysis is what I find most interesting about marketing, and how we use what we’ve learned to inform our next project.